There are many terms and lingo in SEO that may be confusing, but you need to keep learning. The article below will go over some great basics that are easy-to-understand and will help your website.
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You should do your best to help out the web spiders if you want to achieve a high rank. Spiders are constantly navigating your site's content looking for relevant items like your keywords, but for them to do so, your site must be easily navigable. To help the spiders understand the hierarchy of your website's pages, craft a site map highlighting the most important factors of your site.
Header tags are important. At times the headers are too large, but CSS can be used to make size changes. Search engines like to use headers to rank sites. Use the H1 and H2 tags to highlight important things about your product or service so that the engines crawl something worthwhile.
Always be aware of how your competitors code their pages. This can show you how they use SEO on their site and which keywords they use. You don't want to copy their methods but use them as a model to develop your own.
Try to avoid using a lot of symbols like underscores in a URL. This is very confusing to the search engines, so always remember to create a meaningful name for every URL, and try to put a relevant keyword in there that flows naturally.
Eventually you'll have some success with search engine rankings by putting the SEO advice you got here to good use. Neither luck nor discrimination has anything to do with being successful. Put in the effort and bring your site to the top of the results page!
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